Direct Mail > The Pros and Cons between DM & EDDM
Summary: Although it may cost more in the beginning, by having a larger selection in mailer designs and shapes, being able to choose your mailing list through precise demographics along with custom personalization, your advertising and marketing ROI should be much greater over EDDM. Thus, increasing the potential for your sales and your profits!
Summary: Depending on the demographics of the [potential] customer, sending to everyone may be the right way to proceed. Thus providing you with a mailing campaign that costs less than the traditional Direct Mail.
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