> How To's
What makes a great logo? Simple designs that are easy to understand and remember. Close your eyes, can you picture the McDonalds logo? How about Nike? Of course you can.
Logos should look good as black and white images as well as full color graphics. And they work best if they the original designs are what is called vector images that can be enlarged with easy without loss of quality. Learn more about vector vs. raster images.
We design logos in three steps:
The first round must be black & white. You never know when you'll place an ad in a local bulletin. Also, if the logo can't be understood as one color, maybe it's too complicated? At this stage it's created as a vector file -- you can blow it up big and not lose quality!
This round, we colorize it. Remember, less is more here. And the file is still vector.
Finally, we jazz it with shadows and highlights. Really make it jump out! These are done in a raster file which means they look great but are limited to certain sizes.
Here are some of our favorites!
There's more to a logo than pretty graphics. From B&W to Jazzed Full Color, branding your business with the right logo is the beginning of a successful business.