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Design & Layout
Using the right software program isn’t always enough. Going ‘outside’ the standards of what many popular software packages offer takes your advertisement to a higher plane!
| Webb Post Card |
Artifex Sales Flyer |
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| JBS Entertainment (PDF) |
HeadHouse Square (PDF) |
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| Smart Soccer Cover |
Gordon Flowers PC |
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| BARC Folder |
Phoenix Construction PC |
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| SETA Slim Jim (PDF) |
Wedding Invites-Custom |
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Creativity, the proper use of colors, photographs, fonts and graphics will make or break your next project. Whether it's a Business Card or Full Color Catalog, here are some basics to remember:
- Color - grab your client’s attention but don’t over do it! Just because you can use more than one color, don’t compete with the content of your copy by it’s over use.
- Simple is better - the old KISS (Keep It Simple Stupid) method works best when creating layouts. Make sure your message is clear and obvious.
- Copy - keep text to a minimum unless you’re designing a technical journal. Would you want to read all that copy?
- Font usage - definitely an area that needs attention.
- Choose fonts that are unique to you and use them for highlights while keeping the font used for copy easy to read. Also, stay consistent in your font use.
- You should limit the use of different type styles to three. That doesn’t mean Times Roman, Times Bold, Times Italic and Times Italic Bold make four. That’s still considered one.
- Don’t use the italic icon to turn a font into a leaning tower, use the actual italic font – it will always be the same from one printer to the next. Not all software packages ‘lean’ the same way.
- Graphics/Photographs - don’t use the low resolution styles that are included with many software packages. Either create professional graphics, purchase image CD’s, use online services or hire a professional photographer.
Remember, the quality of your layout conveys to your client the quality of your services. Let’s make sure the message you send is a professional one!